Made By Surfers for the Global Surf Community
America has always been rich in waves and stories of those who ride them.
For decades, we could find surf magazines at our local surf shop or in our mailboxes that told these stories. Words and imagery that educated, entertained and inspired — even to the point of taping its pages to our wall. But with the recent diminishment of surf media, much of it now owned by corporate entities in locations far from the sea, we’ve lost much of this, leaving a void in our sport.
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That's why American Surf Magazine (ASM) exists: to tell these stories of waves and people who ride them. A digital platform and soon-to-be print magazine, ASM aims to educate, entertain and inspire — and give you something to tape to your wall.
From sea to shining sea and beyond, ASM covers all that is American surfing at home and abroad. Regional contests, national contests, pro events. Icy, cold water sessions in the Northeast. Board-breaking barrels in the Outer Banks. Hurricane swells in Florida. High-performance sessions at Lowers. Longboard days in sunny Malibu. Waves of consequence in San Francisco. Empty lineups in the Great Lakes. Surfing against the best of the best on Oahu’s fabled North Shore. Dispatches from international locales. Surf shops, shapers — all this, and so much more.
While our surf community has many qualities that set us apart — we ride different types of boards, we surf waves of different skill level, some compete while others are just weekend warriors — ASM exists to say that we are all united by surfing.
Cash Lambert: Founder & Editorial Director
Cash Lambert is the Founder and Editorial Director of Stoked Media Group, a media agency that owns American Surf Magazine, American Outdoors Mag, and American Snow Magazine.
Prior to founding SMG, Cash served as the Editor for Hawaii's Freesurf Magazine. Cash's bylines include Eastern Surf Magazine, Surfing Magazine, The Outdoor Channel, ESPN Outdoors, Patagonia, Flux and others.
Cash is also the author of two books: "Surf Therapy: The Evidence Based Science for Physical, Mental and Emotional Well-Being" and "Waves of Healing: How Surfing Changes the Lives of Children with Autism", both published by Hatherleigh Press and globally distributed by Penguin Random House.
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"Surf Therapy" was the winner of the acclaimed 2024 Surf Park Summit Democratization Award.
You can connect with Cash by emailing Cash@StokedMediaGroup.com.
Mark Sawyer-Chu: Partner & President
Mark Sawyer-Chu is a partner and president of the Stoked Media Group, a media agency that owns American Surf Magazine, American Outdoors Mag, and American Snow Magazine.
Prior to partnering with Cash Lambert on SMG, Mark worked at Surfer Magazine, Surfline, and The Inertia. Mark still consults for AIPA Surf, Surf Park Central, Mavericks Surf Festival, Coast Film & Music Festival, and the Gudauskas brothers today.
Mark is also a co-owner of Oasis Surf House in the Canary Islands and is a proud girl dad of two surfing daughters.
You can connect with Mark by emailing Mark@StokedMediaGroup.com.