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Writer's pictureCash Lambert

The Incredible Story Behind the Surf Bag (and Why You Need One)


The only surf bag you'll ever need. Photo courtesy Think Blue


You’ve probably tried a surf bag before, whether it was to keep your keys or debit card on you in the lineup.


And you’ve probably experienced challenges with it: surf bags can be too big to fit into the back pocket of your boardshorts, they can be cheaply made, which makes them not durable, or, worst of all, they can prove to not be waterproof. 


Cathy Chin, a retired Air Force officer and Marlene Smith, a former avionics entrepreneur — both living in Hawaii — had a similar experience with surf bags, but instead of struggling with car keys or a debit card, it was a cookie. 


Cathy explained that she tried using a ziploc bag to keep a snack — protein cookies specifically — on her in the water so she could surf longer, but it didn’t work well, and she had to paddle in sooner than she wanted in order eat. 


That’s when the idea for a surf bag began, and it was cemented when Marlene, pulling from her aviation experience, remembered that life vests — specifically from Hawaiian Airlines — are waterproof. 


After connecting with the company, they began making prototypes, and the result is an aviation grade waterproof bag that keeps your keys safe and dry while you enjoy the waves.



The Surf Bag is unique in that it attaches to your leash. Photo courtesy Think Blue


The Surf Bag is a 100% waterproof bag that is designed to fit comfortably in the pocket of your boardshorts or be clipped securely to the leash attachment on your surfboard.  

I tested it, and there's no doubt about it: it's the most waterproof bag I've ever seen, and the reason for this is the material. It uses a patented TRU® Zip zipper, designed to be fully waterproof, dustproof, airtight, and submersible.



There you have it: the Surf Bag fits easily into the back pocket of your boardshorts. Photo courtesy Think Blue


The zipper glides smoothly into an over-molded garage, has a self-healing design, and provides a secure and confident closure.


Best of all? At a price point of $35, it’s a no-brainer.

Get your Surf Bag today by visiting their site.





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