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Writer's pictureMark Sawyer-Chu

Surf Eye and Pactto Partner to Revolutionize Surf Coaching at Wave Pools Worldwide with AI

Surf Eye and Pactto are excited to announce a strategic partnership aimed at transforming surf coaching at wave pools worldwide. By combining Surf Eye’s AI-powered camera network with Pactto’s innovative AI-driven coaching platform, this collaboration will offer surfers an unparalleled video coaching experience to help them improve their skills faster and more efficiently.

A Vision for the Future

Together, Surf Eye and Pactto are setting a new standard for surf coaching in the era of AI, making advanced analysis and personalized feedback available to surfers of all levels. This partnership reflects a shared belief that technology can elevate sports and help athletes achieve their goals more effectively.

Starting soon, you’ll be able to take advantage of Pactto coaching platform at selected Surf Eye wave pools, bringing this revolutionary experience directly to you. So, next time you're at a wave pool with Surf Eye cameras, don’t just surf — elevate your surfing. Whether you’re a seasoned pro or just starting, this is your chance to take your skills to the next level!

A Vision for the Future

Together, Surf Eye and Pactto are setting a new standard for surf coaching in the era of AI, making advanced analysis and personalized feedback available to surfers of all levels. This partnership reflects a shared belief that technology can elevate sports and help athletes achieve their goals more effectively.

Starting soon, you’ll be able to take advantage of Pactto coaching platform at selected Surf Eye wave pools, bringing this revolutionary experience directly to you. So, next time you're at a wave pool with Surf Eye cameras, don’t just surf — elevate your surfing. Whether you’re a seasoned pro or just starting, this is your chance to take your skills to the next level!


About Surf Eye

Surf Eye is a network of AI-powered cameras that automatically record and edit every wave in some of the best wave pools and surf spots worldwide, giving surfers seamless access to their sessions for review, improvement and sharing. Surf Eye is currently active at top wave pools such as Skudin Surf at American Dream in New York (PerfectSwell®), RiF010 in Rotterdam (Surf Loch®), and soon also in all Surf Center Brasil pools. Surf Eye cameras also capture static pools like Wakeparadise Milan (Unit®) and Wellenwerk Berlin (Citywave®), with many more locations on the way. "We are excited to partner with Pactto," said Alessandro Fracassi, co-founder and CEO of Surf Eye. "It’s an incredible tool for both surfers and coaches, perfectly aligning with our mission to help surfers enhance their performance faster, have more fun, and create lasting memories through our video technology."


About Pactto

Pactto is a new platform for experts to record and share video feedback, helping surfers advance their skills through precise video analysis and AI-driven action items. Pactto allows surfers to easily upload their waves, select from a roster of world-class coaches such as Occy, Damien Hobgood, Adriano de Souza, Adam Knox, Matt Myers, Kahea Hart and others, to then receive detailed, AI-assisted video breakdowns. Pactto’s platform empowers experts by providing them with the tools to offer insightful, personalized coaching while generating additional revenue, globally.

"We are really excited to connect Pactto's tech and network of some of the best surf coaches in the world to Surf Eye's video capture platform. Any surfer in the world, onsite or online, will be able to have their waves reviewed in seconds, not minutes like other platforms. Surfing is a special sport, and understanding its dynamics is at the core of what we are doing with Pactto. We don't want to replace coaches with AI, we want to give them AI-based assistance for them to make more money and help surfers progress all over the world, fast.", says Demian Borba, CEO of Pactto. 


Media Contacts:

Demian Borba - demian@pactto.com - Founder & CEO, Pactto

Alessando Fracassi - alessandro@surfeye.video - Founder & CEO, Surf Eye

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