Features | American Surf Magazine

The ASM Interview: Greg McPheeters Talks the Santa Cruz Surf Scene, Surf Racks, and His "Guiding Principle" For Business

Sep 9

The ASM Interview: Greg McPheeters Talks the Santa Cruz Surf Scene, Surf Racks, and His "Guiding Principle" For Business

The best products today are the ones that come out of necessity. Made by someone who said "ya know, things would be easier if this...

Our Favorite Booths at September’s Surf Expo 2024

Cash Lambert

Sep 8

News

Our Favorite Booths at September’s Surf Expo 2024

A massive conference center, a labyrinth of booths guaranteed to get you lost (in a good way), and thousands of surf and coastal brands:...

San Diego Shark Attacks in 2025: Everything You Need to Know

Olivia Roberts

Sep 2

Features

San Diego Shark Attacks in 2025: Everything You Need to Know

As I walked along the beach in San Diego this weekend, I noticed shark eggs buried in almost every patch of seaweed. Even though they are...

Olivia Roberts

Sep 2

Gear

The Best Longboard Leashes of 2025

No matter how experienced you are on a longboard, there are moments when a leash is a necessary accessory. On days when the waves are...

Koa Rothman, Magic Mind, & The New Era of Surf Entrepreneurs

Cash Lambert

Aug 31

News

Koa Rothman, Magic Mind, & The New Era of Surf Entrepreneurs

On any given winter morning on Oahu’s North Shore, Koa Rothman wakes up and checks Pipeline. Staring at the horizon, he’ll take a Magic...

How KGUARD Makes The Ultimate Waterproof Key Pouch For Surfers

Cash Lambert

Aug 31

Features

How KGUARD Makes The Ultimate Waterproof Key Pouch For Surfers

Whether you're on the Oahu's North Shore, California, Florida, or at any lineup in the world, you're going to need a place to keep your...

Retailer Showcase: Surf Diva Presented by Feelgoodz

Cash Lambert

Aug 30

Surf Shops

Retailer Showcase: Surf Diva Presented by Feelgoodz

Editorial Note: This retailer showcase, presented by Feelgoodz , highlights the continued success of surf shops around the country....

The Best Men's Boardshorts for 2025 Reviewed

Steve Anderson

Aug 30

Gear

The Best Men's Boardshorts for 2025 Reviewed

If you’re looking for your next pair of boardshorts, we’ve got you covered! There are endless factors to consider when shopping for...

Mark Sawyer-Chu

Aug 27

News

Kyan Yang's Latest Surf Film: POTLUCK

I did the film because I wanted to make something longer and more meaningful. I’ve always enjoyed seeing free surfers save clips and then

Olivia Roberts

Aug 23

Surf Guides

Sunset Cliffs Surf Guide

Although Sunset Cliffs is only a 5-mile stretch of land in San Diego , there is no shortage of waves to be found. Whether you know The...

We Tested Isle Paddleboards "Switch Pro". Here’s 4 Reasons It Should Be Your Next Paddleboard

Cash Lambert

Aug 20

News

We Tested Isle Paddleboards "Switch Pro". Here’s 4 Reasons It Should Be Your Next Paddleboard

Photo courtesy Isle Paddleboards If you’re like me, you want to stay on or in the water 365 days a year. Regardless of where you live,...

5 Reasons Why You Need Joolca's HOTTAP Portable Surf Shower

Cash Lambert

Aug 19

Features

5 Reasons Why You Need Joolca's HOTTAP Portable Surf Shower

Photo courtesy Joolca Whether you’re chasing hurricane swell up the East Coast , suiting up in a wetsuit on the West Coast , braving...

The Heartwarming Story Behind Ted Silverberg, Mikke Pierson & Others Taking Blind Children Surfing

Cash Lambert

Aug 15

Features

The Heartwarming Story Behind Ted Silverberg, Mikke Pierson & Others Taking Blind Children Surfing

Read the excerpt from Cash Lambert's book "Surf Therapy: The Evidence-Based Science for Physical, Mental and Emotional Well-Being."

Surfer Necklaces: The Best Options for 2025

Olivia Roberts

Aug 14

Features

Surfer Necklaces: The Best Options for 2025

If you are in the market for a gift for that surfer in your life, or just looking for yourself, you have found yourself in the right...

Sally Fitzgibbons and Alan Cleland Win 2024 Lexus US Open of Surfing Presented by Pacifico

ASM Staff

Aug 12

News

Sally Fitzgibbons and Alan Cleland Win 2024 Lexus US Open of Surfing Presented by Pacifico

Photo: WSL Sally Fitzgibbons (USA) and Alan Cleland Jr (MEX) won the World Surf League (WSL) Lexus US Open of Surfing Presented by...